If you’re using HubSpot for your marketing, it’s great!
HubSpot is a fantastic tool for marketing, but it can be overwhelming to use if you’re a newbie.
That’s why we’ve provided 12 essential HubSpot tips to help you get the most out of your account, whether you’re a new or existing user.
So, let’s dive in!
Familiarize Yourself with the User Dashboard
Mastering the HubSpot user dashboard is crucial for managing contacts, companies, deals, and tickets effectively.
When visitors arrive at your website, HubSpot will track their activity and store their information.
Familiarizing yourself with the user dashboard is the first step to getting the most out of your account.
Learn From Built-in Analytics
HubSpot’s tracking code collects visitor data, organizing it into reports within its built-in analytics segment.
These reports help you understand your leads and customers, including their motivations and frustrations.
You can use this data to make informed marketing decisions.
Test Email Addresses from the Get-Go
Email automation is an excellent opportunity to convert a lead into a customer by sending a follow-up email.
With the email automation tool, you can test whether an email address is genuine as soon as a visitor enters it.
This tool will help you identify whether the lead is a soft or a hard bounce, and you’ll know how to treat it.
Segment Your Contacts
Organize your business contacts so that you only send the right information to the right customers or leads.
HubSpot’s COS offers integrated functionalities for segmenting and organizing contacts, using either the static method or the quick contact list.
The best way to organize business contacts is the one that works best for you and your business.
Monitor Your Social Media Activity
Your HubSpot’s COS promotes social media marketing built on social media platforms such as Facebook and Twitter.
It’s vital to track the conversations that take place between your social media profile and your potential customers.
Using HubSpot’s COS saves time and provides valuable insights into successful and unsuccessful social messages for marketing products/services.
Categorize Your Social Media Contacts
HubSpot allows you to categorize social media contacts, enabling effective and efficient communication with clients by customizing messages in different categories.
Organize the Page Performance Tool
Measuring the results of your inbound marketing strategy is through the page performance tool.
It helps you discover whether your inbound marketing strategy is working or not.
You’ll come across the various statistics for total views, keywords, and inbound links.
Manage Your Calendar Well
You can keep track of which type of content should be posted at what time to which groups of people.
HubSpot’s social media content calendar template can help you manage social media posts.
Use Progressive Profiling
HubSpot’s progressive profiling tool uses questionnaires to gather first-hand information from visitors about themselves.
Progressive profiling enables you to compare analytics results to the first-hand information provided by your leads or customers.
It gives you more accurate data about what drives and deters your visitors on your website and business.
Target the Right Leads with Lead Scoring
HubSpot’s lead scoring prioritizes leads by assigning customized scores based on tailored values.
The benefit of HubSpot’s lead scoring system is to prioritize the leads that have the highest chance of conversion.
Lead Scoring: How to Prioritize Your Leads for Maximum Conversion
HubSpot’s lead nurturing tool automates relationship-building with potential customers, making conversion into paying customers easier.
Automated email campaigns keep businesses top-of-mind with leads, providing tailored information based on specific actions or behaviors.
Providing problem-solving content builds trust, strengthens relationships, and improves conversion rates for businesses.
HubSpot Tips: The Bottom Line and Other Useful Features
Customizing HubSpot’s CRM to fit your business needs creates a more efficient and effective workflow for your team.
Customizing fields, reports, and dashboards ensures relevant and useful data collection while gaining valuable insights into business performance.
For example, custom properties can capture lead interests, while dashboards track sales goals and reports analyze top-performing marketing channels.
Customizing your HubSpot CRM streamlines workflows and enhances overall performance.
Conclusion
Mastering HubSpot can be overwhelming for newcomers, but with these 12 essential tips, anyone can unlock the full potential of their account.
Maximize your marketing efforts with user dashboard navigation, built-in analytics, email automation, social media management, lead scoring, and lead nurturing.
Streamline your workflow, build stronger lead relationships, and improve conversion rates by implementing these 12 powerful HubSpot tips for success.
Consider hiring a HubSpot specialist from the Philippines through Flyhub Digital!
Our talented team can help bring your brand to life and create an engaging online presence that drives results.
