As a business owner, you’re always looking for ways to improve your marketing and sales efforts.
You might think you’re taking full advantage of HubSpot features, but there are some you might be ignoring.
In this post, we’ll explore 10 HubSpot features that you are probably ignoring and can take your business to the next level.
Custom Contact Properties
This feature allows you to create custom fields to collect data from your customers that isn’t available in HubSpot’s default properties
Collect customer hobbies, interests, and preferences using additional fields for crafting personalized marketing campaigns that deeply connect with them.
Sequences
With Sequences, you can automate your email outreach by scheduling follow-ups and creating reminders.
Implement automated email sequences tailored to prospect behavior.
Nurture leads effectively and guide them through your sales funnel with precision.
Lead Scoring
This feature lets you measure a lead’s interest and engagement with your business.
Assign scores to leads based on behavior like website visits, email opens, and clicks.
Prioritize high-scoring leads to focus on those with higher conversion potential.
Workflows
Workflows help you automate repetitive tasks and streamline your marketing and sales processes.
Automate emails with form fills and notify sales on achieving lead scores through customized workflows.
This saves time and ensures that leads are followed up with promptly.
Sales Analytics
This feature gives you insights into your sales team’s performance, including deal pipeline, revenue generated, and sales activity.
Use this data to optimize sales processes, identify areas for improvement, and achieve sales goals efficiently.
Lead Capture Forms
Allow you to collect information from your website visitors and turn them into leads.
HubSpot’s drag-and-drop form builder makes it easy to create forms quickly, and you can customize them to match your brand’s look and feel.
This feature helps you generate leads that are interested in your products or services.
Call Tracking
This feature lets you track your sales team’s calls, including the call’s duration, who made the call, and the outcome.
Use call tracking data to evaluate sales team performance and improve sales outcomes.
Ad Tracking
Ad Tracking allows performance tracking of advertising campaigns across channels like Facebook, Google, and LinkedIn.
View ad performance on clicks, leads, and revenue to optimize campaigns for improved results.
This feature helps you make data-driven decisions to improve your advertising campaigns.
Custom Reports
Allow you to create reports that are specific to your business needs.
Create reports to display the number of leads or revenue generated from specific campaigns or product lines.
This feature enables you to make informed decisions based on data that is relevant to your business.
Conversations Inbox
Centralized location where you can manage all your customer communications, including email, chat, and social media.
Respond quickly to inquiries and enhance customer experience. Build strong customer relationships through excellent service.
Leverage these 10 HubSpot features for improved marketing and sales, streamlined processes, and valuable business insights.
However, it’s essential to remember that these features are only useful if you use them correctly.
If you’re not familiar with these features, take some time to explore them and learn how they can help you achieve your business goals.
Conclusion
HubSpot offers a wide range of features that can help you improve your marketing and sales efforts.
Leverage these 10 HubSpot features to streamline processes, automate tasks, and gain valuable business insights.
So, what are you waiting for? Start exploring these features and take your business to the next level!
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